The Deepcrawl story
Lumar, formerly Deepcrawl, is a website intelligence platform which has grown from a technical SEO solution as Deepcrawl to a sophisticated enterprise-scale website intelligence platform with a global client base.
Burcu worked alonside the marketing team as Graphic Designer for nearly 2 years, since the earlier days of Deepcrawl through its transition to Lumar and forwards.
B2B / SaaS
Video & Motion design
Graphic design
Visual communication design
Brand identity development
At the beginning of their collaboration, Deepcrawl had just undergone a rebrand to adopt a more modern and fresh style and was looking for a designer to help apply this new visual language across its assets.
What started as a brief collaboration over one mini-project, gradually spread over two years with a scope of work growing with each project.
Beyond applying the new brand identity, Burcu also helped the marketing team realize the new brand by translating complex SEO and digital marketing concepts into compelling visuals.
To do this, she benefited from abstract representations as well as realistic imagery to make the themes and topics the brand was dealing with more accessible and appealing to a wider audience. Incorporating these visuals into the brand collateral enriched the brand’s context and provided a richer narrative, further reinforcing the brand's thought leadership.
Making of the new Deepcrawl
The brand-new identity of Deepcrawl needed to be communicated and reinforced across all brand assets via all the internal and external content the company was producing.
eBooks
The eBook was the perfect format to begin with, as it showcased technical expertise and provided in-depth insights in a visually clear and direct way, true to the Deepcrawl style.
Burcu created more than a dozen eBooks in collaboration with the marketing team for the Deepcrawl brand, ensuring consistency and simplicity throughout each design.
Events
Having had deep ties within the industry, Deepcrawl had been committed to organizing and attending events that promoted dialogue with professionals about industry-relevant topics.
To help these events gain recognition among the brand's audience and reinforce the brand’s presence, Burcu designed various types of promo assets, ranging from digital banners to physical stand designs, depending on the size and purpose of the events.
Social and Campaigns
Burcu also contributed to the company's communication efforts on social media by designing visual assets for thought leadership, community engagement, product communication, and paid campaigns.
Through her ongoing collaboration with the team, she developed a deeper understanding of the brand, and the scope of their work expanded over time with each project.
Stepping under a new light
The transition from Deepcrawl to the Lumar brand was a key moment for the company, where visual communication played a key role.
As part of this change, Burcu helped the marketing team bridge its old identity with the new one, reinforcing the vision the company had been developing.
