Start from scratch
BRAND IDENTITY DESIGN & DEVELOPMENT
A full-spectrum brand development process to lay a strong foundation for your identity.
Services may include
Visual tone and naming consultation
Brand strategy (visual + creative)
Logo and identity design
Design systems (color, type, layout, grid)
Brand playbooks and style guides
Social branding
Launch support (UI Direction, pitch decks, templates)
You need this service if...
You're launching a new company or product
Your brand feels misaligned, or simply not you
You're repositioning for a new audience or growth phase
HockeyStack: Reimagined
One thing about HockeyStack: everything moves fast. After a year of successful collaboration, the need for a rebrand became clear as I took on elevating the company’s visual identity to match its ambitious vision for growth.
Creative & Art direction
Content development
Video & Motion Design
Visual communication design
Brand identity development
B2B/SaaS
UI Design
Create and expand
CONTENT CREATION & DEVELOPMENT
A flexible collaboration for on-demand creative production for specific communication and design needs.
Services may include
Content design and creative production
Campaign visuals and marketing design
Presentation and pitch design
Video editing & motion graphics
Extended brand systems and documentation
Light art direction for teams or vendors
You need this service if...
… your team wants to work together on a project-by-project basis without a monthly commitment.
B2B Streaming, minus the boring
See how I helped HockeyStack create a streaming platform that (actually) standed out in B2B.
Creative & Art direction
Visual communication design
Video & Motion Design
UI Design
B2B/SaaS
Grow together
ONGOING CREATIVE PARTNERSHIP
Through ongoing collaboration, I help your brand evolve, adapt, and scale sustainably through continuous branding improvements and creative production.
Services may include
Ongoing design support
Cross-team creative collaboration
Art direction for new initiatives
Creative consulting and feedback loops
Project management and workflow improvements
You need this service if...
You're evolving fast and need consistency at scale
You want a reliable design partner who can bring clarity and efficiency to your creative workflow
You want each and every corner of your brand to be strategically aligned to your goals
You value design as a long-term investment
Design client, 2025 — Ongoing partnership, B2B SaaS industry
Approach
I mainly worked in tech in recent years, and in the B2B space throughout my entire career.
But I’m a person with too much curiosity and diverse interests. Think entertainment, music, film, arts, events, sports, food, traveling, environment, and fashion. I can talk about all of these for hours… (literally)
Lately, I’m leaning more and more into systems thinking approach and designing systems. So, any opportunity that supports me in that direction feels truly exciting.
