Stepping under a new light
Growing into a sophisticated website intelligence platform from a technical SEO tool, Lumar underwent a major rebrand to match the company’s vision with its brand.
After a year of happy collaboration, Burcu partnered with the marketing team to bring their new brand to life, ensuring a seamless transition from one brand to another by providing exclusive in-house design support.
B2B / SaaS
Video & Motion design
Graphic design
Visual communication design
Brand identity development
From adapting existing assets to developing new ones, the rebrand process for Lumar was not just a visual refresh but a strategic shift toward a more distinct and human identity that showcased the seasoned edge of the company.
With this in mind, Burcu collaborated with the Brand Lead to revisit all previous collateral and translate over a year’s worth of assets into the new brand style and language. While the Verve agency provided the core brand assets and guidelines, Burcu and the team introduced new layers that built the Lumar “jargon" expanding their pool of assets to communicate different themes and concepts related to the brand narrative.
Marketing and sales collateral
A key part of Lumar's transformation was creating numerous illustrations, icons and collages customized for each message, medium, and channel.
Consistency, flexibility, and maturity defined the rebrand, shaping every design decision—from the refined new logo to the curation of various illustration styles, and from a more modular website design to the new product imagery that better communicates the platform features.
Marketing and sales collateral
Impact
Lumar’s transition from one brand to another was a step into a new light where storytelling and design were essential in shaping its new context.
The new brand resonated well with its audience and received great feedback from the Lumar community.
As the marketing team’s design reflex strengthened over time, more opportunities emerged to connect with its audience through creative content.
As a result of a long-lasting partnership, Burcu gained deeper understanding of the brand context that allowed her to anticipate and adapt to new initiatives through her work, making their partnership smoother and more impactful.
