Personal Brand Journey
Between client projects, I finally launched my personal brand and website.
I spent a lot of time catching up with myself, rethinking how I talk about my identity as a designer, and restructuring the way I present my services.
It’s been quite a ride! After countless drafts, trial runs, and rounds of feedback, I’ve landed on the current version I’m proud to share.
Video & Motion design
Graphic design
Visual communication design
Brand identity development
A Shift in Narrative, Tone & Tools
The previous, short-lived version had a bold premise: “Forget Design”, where I tried a "POV approach" that apparently didn't resonate with anyone I was aiming for.
The idea was that clients/prospects didn’t have to worry about design. Instead, they should focus on what matters to them, considering I primarily work with marketers. I wanted to position design as an empowering function that makes their communication sharper and more confident. I still think it was a compelling idea, but the execution missed the mark. So, I started over with a different mindset.
I began by updating my narrative and tone of voice. Then I got rid of the bold motto, the pixelated typography, and the warm color palette altogether.
I decided to build a visual system around clarity and introspection without losing the element of curiosity. After a decade of hard work and dedication to my profession, I thought it would be more fair to adopt a more distinct character and, at the same time, more neutrality and objectivity in how I present my services and skills.
The mindset shift brought a couple of technical changes along the way:
I switched from Readymag to Framer. Not much to say about this, except that it made my life easier. Figma-to-Framer workflow is just perfect. Not only that, but also the site is performing quite well across devices now. And I have much more control over the design. So, what else?
Not that I've also switched from After Effects to Jitter, I just might. Another big helper was the Jitter platform where I recreated some of my animated mockups in minutes...
Designing for clients? Easy.
Designing for yourself? The hardest thing ever.
And that's OK! It means I'll forever be redesigning, rebranding, relaunching. Trying to "figure it out" in my own domain. Though the priority is to expand this visual language I started and feel confident about, knowing this already excites me. So if you're reading this, feel free to reach out and share your feedback!
